business trends

May I put in a word for physical and mental health in the workplace – and yes that does mean everybody working from home as well as the returnees among us.
I have been teaching Tai Chi for many years and a while ago I put together some light Tai Chi inspired exercise videos, it is all free and there is no registration so check out here

As we move into economic recovery let’s remember that business is personal even in lockdown. So let’s not forget how to convey important product knowledge to potential customers, and remember that industrial marketing is different from the one size fits all internet theories derived from B2C techniques developed in the US, to sell non-technical products en mass to non-technical people.

I am interested that the Green Agenda is getting more attention now – as the inheritors of the first industrial revolution wouldn’t it be great if UK manufacturing could help save the planet while regenerating itself. There are so many opportunities in renewable energy, renewable materials, product repair and recycling, waste recycling, and so on.
These are great business opportunities and the mood seems to be right.

Clearly we are still in the early stages of globalisation – with the great manufacturing engine that is China starting to find life difficult courtesy of re-shoring and economic downturn.

Will we see Chinese companies become more aggressive again? They already have some really big players to rival the biggest the west has to offer and other countries are riding the wave of global capital made so much more fluid now that the west has pumped out cheap money via our monetary easing policies.

However, we are also facing a range of problems around climate change/global warming, all of which potentially have technology solutions – roughly equivalent to finding ways to re-use and re-cycle materials while using less energy more efficiently – so long as it is renewable energy. Oh yes, and finding a way to reduce not only the output of greenhouse gases but also their existing levels in the atmosphere.

Now if that doesn’t speak loudly of technology opportunities, I don’t know what does – and the customers, from global power players to individual customers, are even becoming prepared to pay for the solution. Part of that solution is looking like having the businesses in place to provide the technologies.

So that is going to be a whole new opportunity – and we look forward to helping it with relevant marketing activities.

Call us to see how you can use online marketing in your business

We are already in a group – called Industrial Manufacturing

Perhaps sales people are drawn to social networking – but I believe engineers are more interested in solving problems. I have been interested in the application of social media to the industrial arena and my (very subjective) observations have led me to the following thoughts about the engagement of engineers (or lack of it) in […]

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The Reshoring Factor

I have been reading increasingly about reshoring production over the past couple of years. It seems that costs and limitations of offshore production have been increasing, and so the cost benefit has much reduced, companies are valuing shorter lead times, smoother cash flows and easier quality control that come from local manufacturing – if not […]

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The value of Social Media for Industrial SMEs

How to get started – this is the right time for industrial companies to put resources into Social Media. Why and How? There has been much scepticism about the use of Social Media in the industrial market place – even late in 2012 I saw a paper which suggested that 30% of engineers did not […]

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What does Google actually do? Part 2

Perhaps one can deal with this by excluding the company name from Adwords criteria – but if you do then another company will likely show at the top of the page – especially if your name is “The Blue Widget Company” as then every competitor with “blue widgets” in their Adword campaign will be ahead […]

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What does Google actually do? Part 1

Like many others I have speculated on the world directory that we call the internet – and it’s major librarian called Google. In particular I and others have been interested to note that overwhelmingly the majority of our site traffic comes from Google – and most of that I am told comes from searches on […]

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What do Industrial SMEs do for Marketing these days?

Where do you fit in? do you do nothing? or very little? Do you rely on your sales team for your marketing? – or do you struggle between the demands of various advertisement and directory reps? These may appear low cost routes to marketing – but are actually very high cost – since the result […]

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