From qualitative research across our client base we estimate that 23% of free web coverage is corporate website, 22% is corporate blog and 55% is from third party sites – online journals, online directories – which get picked up by search engines.
This includes some photos and some videos but does not include:
– Video channel internal searches, e.g. YouTube
– Editorial newsletters
– Industry blogs
– Social media internal traffic
So there is clearly a lot to do for free!
Call us to see how you can use online marketing in your business