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The role of PR in the buying process

So, what are we actually doing with PR? It is easy to either be frightened off from P.R. by an apparent lack of focus – or to fall into the trap of not feeling in control. So let’s be clear we are in the business of providing people with information so they will be encouraged to initiate a further contact, perhaps for further information, prices, samples or a rep visit – with the eventual aim that they will find that your product or service will match their needs – resulting in a purchase! And perhaps further ongoing business. PR at its best performs a service to buyer and seller alike by putting someone with a need for a solution together with someone who has a solution to offer.

See what we can do to help and what others have to say about the discussion of Marketing vs Sales.