This Whitepaper describes the basis of producing “marketing content” for use in the promotional mix of industrial SMEs
Starting from the basis that we often forget that “content” is what you talk to customers about every day – Ian offers the working definition that it consists of the words, images and other informative material that you can present to customers – for promotional purposes this may be text used in a press release or in your newsletter and your social media. On your website content may be a compilation of technical description, photographs, tables, dynamic graphics or video etc. In short it is the material that populates your promotion, tech support and so on – the material your potential customers are looking for and existing customers expect to find.
The paper goes on to explain how to approach creating content – read the whole Whitepaper here.