I have heard the term “Content Marketing” recently from a few people such as website designers and so on and since it seemed so simple (and also so much what we have done for the past 20 years in our PR service) I sort of ignored it as fluff terminology for the blindingly obvious. So I was intrigued to hear it again from a more respected source and traced it back via some of those internet gurus – only to find that it makes perfect sense and is apparently the latest “buzz” in marketing circles. A good start is at: www.junta42.com/resources/what-is-content-marketing.aspx which provides the following definition:
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”.
The key I think is in the “creating and distributing relevant and valuable content” with the emphasis on “valuable”. So – don’t present rubbish to your prospective/customers or they will soon ignore you. Nonetheless I stand by my 1st conclusion – it is blindingly obvious – and it is what we do, in what I call PR! – so I’m glad we are up to date ( possibly even 20 years ahead of the trend ) and will forthwith change my terminology to call ourselves a “Content Marketing Agency”.
