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Why do we still call it PR?

Trade/Tech PR is often confused with Public Relations and the attendant spin and hype of the tabloid press. Nonetheless PR as Press Relations is still a valid term – we also relate our clients to the press – whether they are printed or electronic publications and provide for free what they need to attract an audience, it is a symbiotic relationship.

In order to survive and make a profit, publications need to attract readers – in the trade/tech case by giving them valuable information which we provide – these readers then constitute an audience that can also be presented with advertisements for which the publishers can charge money.

Click here to see how we deal with this relationship.