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What else would we call PR?

Lets indulge in a little navel gazing for a moment here … We can recognise that in the industrial world the initials P.R. are loaded with the negativity of tabloid newspaper journalism – yet tech P.R. is a very different service. So what other label would be more accurately descriptive?

  • how about “Product update via Publications”
  • or “Information publishing activity”
  • “technical data broadcasting”?
  • “promotion free at the point of publication”
  • “low cost publicity”
  • “asking people to print material for free”

All in some sense correct but none quite gets there does it? So let’s continue to call it P.R. – more ……

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