Marketing back to basics

As we see recovery in manufacturing industry SMEs are busy but sales/marketing opportunities have reduced – exhibitions have gone virtual and so have sales calls, so what can we do to ensure sales after the recovery? It might be tempting to think we have to follow all the complex online advice we are offered, but actually, it is simpler than that. The principles are the same as they ever were so maybe this is a good time to go back to basics.

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