For any industrial company out there who does not have a marketing plan including PR – may I suggest you regard it like any other investment – and now is exactly the right time. Taken over the long term of economic cycles a PR profile represents capital to rely on for support in difficult times – in times of growth it represents investment paying off by enabling faster recovery, faster growth and slower downturns into the next recession. It lengthens the positive times and shortens the negative ones.
Next post: Re-inventing your industrial marketing for SMEs
Previous post: Mental and Physical health