I have heard concerns about marketing voiced as “I know I need to do something but I don’t know what” and then “we tried it ten years ago but the guy didn’t do anything” or again “we did an advert a few years ago but it didn’t work” – ignoring for the moment the huge difference between an advert and a PR or Social Media campaign, interestingly these statements have led to relationships of 10 years – even 25 years.
The problem seems to focus around the issue of trust, understanding of what is being done and concerns over the level of financial commitment involved – these are significant matters – but as with any new project can easily be clarified and quantified.
Building trust with a supplier starts with a phone call – or an email.
