When selecting a PR agency to work with, our own experience has been that trust has to be worked on and earned on both sides – this is true for any supplier – be they accountants, carriers or cleaners. It is also true that costs need to be evaluated and likely outcomes envisaged – like accountants, carriers and cleaners you will not initially know what you will really get whatever their proposal says.
The proof is truly in the eating of the pudding – poor practices exist in all industries but who would consider not using such suppliers on the basis of either not having any experience of them or of one bad experience ten years ago – as I have had explained to me?
To draw an analogy with our personal lives – I don’t suppose that many people stop dating or going on holidays just because one or two relationships don’t work out or last year’s holiday wasn’t as expected.
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