PR – press relations

One of the things that drew me to marketing originally was the element of planning – and the present situation is a great example. The media are all looking ahead planning what they can do over the next year and that is what we are also recommending to clients.
Marketing is always a matter of trying to understand your market and where it is going – for me the interesting thing often is that industrial markets run differently from the high street. This means that it is important to stay focused on the positive – when business is down then that is the time to make marketing plans and to initiate action.
There are timing lags in every system and industrial marketing is no different – what is the time lag in your business process?

It is all very well me and others talking about a massive recovery, but how can industrial SME’s afford to market themselves after a year of economic downturn?
Well, after more than a few years in the business may I suggest that PR with Social Media will be the lowest cost and most cost-effective promotion available.

Start there and see how it goes – your advertising and exhibition budgets can follow and build on your media presence. The combination will build a flexible, dynamic program that allows you to recover and promote as the recovery progresses.
Such a program is not only very cost-effective but also enables you to support the people who support you with true long-term benefits all round.

Contact us here.

There is nothing new under the sun they say and maybe they are right – certainly Industrial PR rewards client companies by putting them in front of engineers and buyers just at the point when they are forming their decision. It is an ever-present sales tool getting on with the job and responsive to the industrial environment. A PR profile once established needs only a regular monthly trickle feed to keep on working and building connections with customers.

Check out how by contacting us here.

In all the years I have been working in industrial marketing the most difficult PR stories to source have always been good application pieces – and yet they have always been the most sought after by editors. The same is true today – indeed I remember one company who gave a bounty to their sales team for such application stories.
Try taking a look through your accounts list and ask the question “what do they do with our widgets?” and remember it just has to be something that other engineers would be interested to read about.

Contact us to discuss what application stories you have

Plan your industrial marketing strategy

Recovery and growth are in the air again, with estimates being ever more optimistic, so now is the time to plan a marketing program – unlike a one-time bulk investment in a machine where it starts producing quickly after set up – a marketing program always takes time to initiate and time to nurture. So […]

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How does our product solve a customer problem?

We are advised today by the “gurus” of the internet to focus on benefits, but in the industrial arena they are always the same – better, faster, cheaper, greener and so on – these are givens – so let us put ourselves in the place of a technical audience of intelligent problem solvers. Let us […]

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Industrial PR – working with the media

The relationship of SMEs with Trade & Tech media can be a bit awkward but with a little effort can be immensely rewarding on both sides. Just like any other relationship it needs a connection based on equal trust. In a PR sense this involves playing our part by regularly providing interesting/valuable material in a […]

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How we can work together with the media

I wonder what magazines you read – and what your relationship is with the press? From 40 years personal experience I have seen just how innovative and proactive our media scene is in the UK. We have probably the best B2B media in the world so let’s consider how we can all work together to […]

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Industrial PR to match the UK trade/tech media

Industrial marketing is different from retail, white goods, etc which is why we differentiate it as “B2B” (business to business) and we understand that it requires a completely different mindset, experience base and skill set. Industrial PR is not magic, it is a capability or skill like any other supply that depends on ability and […]

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The right time to promote yourselves

Ah, the budget – do budgets ever make any real difference? At the end of the day, it is always up to industry to pull ourselves out of the economic problems – generally created elsewhere. Noses to the grindstone, backs to the wheel etc. etc. we fall back on tried and tested, value for money […]

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