In difficult times whom do you trust? – and that is the point – when things get difficult we look to work with people we trust. Trust means we can all get things done more effectively and more efficiently. This may not be a comfortable option for everyone but it is very well worth learning whom you can trust for your sales and marketing activities especially if you are not used to trusting people in the media and related fields.
Be assured the industrial media is very different from the mainstream – they are well worth working with for Press Relations and advertising. Indeed the UK has probably the most advanced and mature media in the world, with many trustworthy people doing an excellent job. Trust means that we can regrow our industry more quickly.