Striving for perfection is a good thing but frequently over-rated – especially on limited resources and against a tight deadline when micro management in marketing is not appropriate. This is not a life critical area, nor is it Formula 1 racing – it is an introductory chat about a possibility – and while it is a good thing to understand what you are doing and why – how it works – a driven quest for unachievable and undefinable and unnecessary “perfection” can definitely get in the way.
In marketing as often elsewhere in life – The Big Picture – with occasional micro viewings gives a better more cost-effective overall result – even if each component is not theoretically as refined as it could be.
So let us be aware of the 80:20 rule: Let’s achieve 80% of the effect for 20% of the cost and do things now, not in 6 or 12 months’ time. The extra value of that additional 6 or 12 months activity will outweigh the possible benefit of a delayed but “perfect” campaign – that is cost effective marketing.
So call us to see how you can use online marketing in your business.