I think there are many companies who have got to this point, and it’s probably the worst reason to get involved with social media.
Let’s press the pause button and consider …
- Your business goals
- How will social media help you achieve them?
- What does success look like?
- What’s your strategy to get there?
If you’re struggling to answer any of these questions, then do give us a call and we can help through the process.
Once you’ve answered these questions then it’s time to implement, but do keep referring back to keep yourself on track with your strategy.