Just to refresh for the sake of anybody considering their way forward I offer a personal view of the role of PR in B2B sales/marketing
PR is an integral support for the sales team
PR/media activities reach potential new customers without the need for cold calling
They free salespeople from low-value calls, which are in any case not well received by people often working from home with their phones switched off.
A media/content program frees a company from the need to employ high-quality and expensive sales engineers to do low-return cold calls
This enables sales engineers to focus on what they do best – dealing with specification enquiries and resolving problems – often requiring face-to-face interaction.
Who wouldn’t want such a program on their team at this time of change?
Contact us here to see how you can enhance your team with a PR player