Using small company advantage on the net

I came across this piece today – an excellent blog by Chris Rand – I can’t put it better so I shall borrow his introduction and suggest you read the whole thing for yourselves:

“The web really is the great leveller – If you’re a small or medium sized company with direct control of your website, I cannot emphasise enough just how much of an advantage this gives you over many larger competitors. ” – read the rest here.

And read my thoughts on the subject and others in whitepapers here

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