Trickle-down content marketing

Trickle-down content marketing

By taking a systematic approach to content generation and dissemination we find that we can cost-effectively achieve coverage for clients. This generally involves a trickle-down from the initial brief which may start as a press release, white paper, feature article or video.

The process works something like this (with variations):

  • Press Release content feeds the Blog and Social Media – which both add variety and relevance while potentially stimulating conversation.
  • A White Paper goes on the website and the Blog – it also gives rise to a press release and social media coverage driving traffic to the full document on the website.
  • Videos on YouTube channel can also be shown on the website and Blog, and covered on Social Media.
  • Feature articles convert to white papers to go on the website and Blog with press release and social media coverage.

Call us to see how you can use online marketing in your business

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