I heard this recently and have to agree:-
“Companies think hiring a junior to handle their social media is ticking the marketing box! The marketing function has become more important, not less post-Covid. Particularly as sales teams are struggling to get hold of prospects by phone / f2f in the way they used to!”
It seems to me that the online bubble created in B2C is set to burst for B2B, if it ever really did what was claimed for it, and more experienced, proven techniques are called for – so who ya goina call – Gostbusters?