I am delighted to see that there is a lot of talk about re-investment in our industry – capital allowances and special loans and so on being made available. So I believe now is a good time to support by ramping up marketing activities.
We all know that there is a lag in the system – it takes time to build a presence and to get good results from any campaign – something like six months to a year in my experience. So now is the time to invest in the most cost-effective promotion I know of, by working with the trade and tech media. Low-cost PR, content marketing, SEO or whichever term you prefer, has enabled specialist manufacturers to survive and thrive through past recessions – so if you want results in 2021 I suggest you start your marketing right now so it is working for you when you need it.