youtube

New videos

I recently had a rush of blood to the brain and got my act together with some scripts and a video camera – the results can be viewed on our website - subjects and content are taken from the seminars which we ran this year and which will be available in 2012 – register your interest here without commitment and we will send you information on next year’s program.

Video clips on your website

I have heard a lot recently about the value of adding video to your website home page – as you know I have been keen on clients using video for at least a couple of years – for its intrinsic value as a good way to get information across – although as you see we don’t have it – but some really useful videos are in the pipeline as soon as I can face the camera!

Now it seems Google has caught up and I found this this blog piece http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html   which gives SEO figures to show you have about a 50 times better chance of your website getting to page 1 with a video than without.

That’s the sort of odds I like:^)

Interesting too that the “advanced” SEO he talks about are exactly the sort of things we are doing all the time!

What is PR?

The creation of easily digested information regarding products and services. By presenting genuine information in a quickly assimilated way we are helping engineers to stay up-to date with developments and trends so that they can quickly solve problems in design or production. This presents a wider profile of possibilities and helps optimise the innovation cycle.

Dissemination to enable it to be easily found – build a better mousetrap and people will NOT beat a path to your door – unless they actually need a mousetrap and know about yours! This is a genuine need – by putting our information where it can easily be found we are serving that need. People sometimes need to be told that a) mousetraps exist, b) some mousetraps are different/better/cheaper than others and which is which. A whole range of media publications have grown up to serve this need on a wider basis from the national press to Google, to a plethora of very small but very targeted publications.