Good idea

Why do people watch YouTube – yes aside from entertainment – many many people watch “how to do it videos”. I remember one video getting 30,000 hits in a year on how to trim florists’ plastic foam with a knife.

We all like to see how to do something – it gives us knowledge and confidence to do the same or similar ourselves. We are also grateful to the video provider who takes on credibility, status and authority.

The same is true of re-telling in-print stories of how your customers use your products – referred to as “application stories”. Tell one prospective customer how someone else saved time/money/solved quality problems/achieved an otherwise impossible task – then you have a really powerful testimonial.

So don’t take your customers application for granted – once you have solved their problem turn the story into valuable content for your PR or Social Media campaigns – your sales team will – eventually – love you for it.

Take a look at your customer list and ask “What do they do with our product?”

The answer may surprise you and provide prospective customers with an interesting approach to their own problems, and so bring them to your door.

Call us to see how you can use online marketing in your business

VideosOnline video in the industrial marketplace are becoming more useful for promotional purposes and cheaper – so we believe that there is a big gap waiting to be filled with video content and the time is right for industrial SMEs to address this space in their marketing mix.

It has been reported that in the industrial B2B marketplace videos are the most actively sought but the least actively posted of all material on the internet – this gap alone presents a massive opportunity. We have also observed that industrial videos are becoming much more common and that they draw large audiences. For example one may easily get 500 to 1000 views per year for such a video – could you ever imagine getting that many people to watch a video or engage with a sales person on an exhibition stand? And yet on the net it is free!

So clearly industrial videos are becoming more popular on the internet – plus they are cheap – you can create one yourself or get a marketing company to do it for you at very reasonable cost – just so long as you bear in mind that it does not need to be a cinematic master work. The internet is very accommodating of picture quality and you can present well with a domestic camera – even a super compact with video capability is often perfectly adequate.

What is stopping you? Call us now to see how video can fit your marketing mix.

After many years of urging clients to use video clips online I do believe that the visual content revolution is with us. Interestingly the case for video is already made – the only question is how do we get the cost down while maintaining a reasonable quality of production – but that is coming with improved technology and the ability of agencies such as ourselves to create material inhouse.

The surprise perhaps is that visual content in the form of still pictures and illustrations are increasingly becoming indexed and useful in organic searches – so long as they have relevant tags attached. We welcome this trend – especially regarding video, as being ideally suited to industrial client’s products whether for demonstration of features or details of installation. At present we recognise that it will be an additional cost – but it allows companies to achieve so much more – and with the real cost of PR, advertising and exhibitions now lower than ever before we suggest that companies will benefit from extending budgets to cover this visual revolution.

I recently had a rush of blood to the brain and got my act together with some scripts and a video camera – the results can be viewed on our website – subjects and content are taken from the seminars which we ran this year and which will be available in 2012 – register your interest here without commitment and we will send you information on next year’s program.

Video clips on your website

I have heard a lot recently about the value of adding video to your website home page – as you know I have been keen on clients using video for at least a couple of years – for its intrinsic value as a good way to get information across – although as you see we […]

Read the full article →

What is PR?

The creation of easily digested information regarding products and services. By presenting genuine information in a quickly assimilated way we are helping engineers to stay up-to date with developments and trends so that they can quickly solve problems in design or production. This presents a wider profile of possibilities and helps optimise the innovation cycle. […]

Read the full article →