industrial PR

Nothing is Magic anymore!

There are no “black arts” , no smoke and mirrors – at least we all now recognise that things work in particular ways and for particular reasons – however complex, sophisticated and indeterminant they may be. The fact that we individually do not understand the detail of how something works does not mean that we […]

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Press Releases with Intrinsic Value

When I started many years ago, before the days of the internet, one of the disciplines brought about by the limited space of printed media was that a press release had to be something of value to readers , otherwise it didn’t get published – and this is something we have tried to maintain.  Likewise […]

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PR in Proportion

I have noticed recently a lingering thread of the past in discussions about industrial PR – a thread hanging over from pre-internet days when printed journals were the only communication channel available to companies wishing to use editorial/free-at-point-of-publication in their marketing promotion. This view seems to still hold that industrial PR is primarily about dealing with […]

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The Importance of of Keywords

The internet visual revolution not withstanding we are still dealing daily with text based searches – and the keywords that system implies. We regularly see the importance of including in company website, blog, press releases and social media posts a broad range of industry specific and product specific words, phrases and expressions. These ensure that […]

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New platform – The Industrial Marketing Agency

We have come to the conclusion after many years that we should put on the outside of the tin what actually goes on inside! Hence a blending of ID-Marketing in association with Lesley Whiteman Social Media into The Industrial Marketing Agency. It seems clear – our clients are industrial B2B and that is where our experience […]

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Last free seminar – going with a bang!

On Nov 4th – the day before Guy Fawkes day we will be running our last free Industrial PR and Social Media seminar. These 2011 seminars have been a great success with those attending taking away new information and ideas to enhance their businesses – so we have decided that next year we will charge – […]

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How to get on page 1

I am often amused by people’s fascination with getting themselves on page one of organic searches – as an agency we have never tried to achieve this – rather it has beeen a pleasant and surprising side effect of what we consider as “just doing the job right”. To the point where we have clients with […]

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Video clips on your website

I have heard a lot recently about the value of adding video to your website home page – as you know I have been keen on clients using video for at least a couple of years – for its intrinsic value as a good way to get information across – although as you see we […]

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Why we focus on Industrial Marketing

I have been talking quite a lot about the difference between Public Relations for B2C and Press Relations for industrial B2B companies – so it was good the other day to get a comparible perspective in the form of this link. Also of course may I refer you to previous items in this blog plus our main […]

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Renaissance in UK Manufacturing

I hear that job creation in the private sector is running ahead of job losses in the public sector ( here )  and we ourselves know companies in the manufacturing area who are growing 20 to 40% and have been doing so for the past year. Meanwhile in the East there is a notable growth in wealth […]

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