industrial blogs

Websites have moved on so much in recent years, so it’s likely you’ll have upgraded or relaunched at least once. If not, you’re probably considering doing so.

The process is no easy task and it will represent an investment of thousands of pounds financially, and it will cost a fair amount of emotional and physical energy.

But the work can’t stop there. You need to raise awareness of your business and promote your website at minimum cost, and here are four low-cost options.


On-line trade directories will get your url in front of the right people and often at no cost.

Trade directories are also likely to have some form of editorial output to complement the bare bones of the site, so contact the web admin to alert them to your website relaunch and offer to provide a few paragraphs of copy and some images.

Make sure you provide urls to the relevant pages so the admin can make your story and images clickable.


You know your products inside-out, so generating a couple of hundred words every other week should prove straightforward, and regular updates provide value in terms of Search Engine Optimisation for your site, pushing it high up the rankings.

If you can’t think what to write about, brainstorm topics with your team. A great place to start is with the questions already being posed by customers or potential buyers. If they’re asking questions, chances are others will want to hear the answers.

Social media

You have a social media presence and you’re always wondering what to talk about on the various platforms. An upgrade to your website provides the perfect opportunity to generate exciting content. Make it rich in visuals and light on words. Social media is all about show and tell.


You have a list of previous buyers and previous enquirers, so a great starting point is to tell them about your new website in an e-mail.

Don’t be lazy, though. The words ‘Check out our new website’ are not going to excite any interest, because nobody is going to visit your website out of the goodness of their heart. They need one question answered, and it is this – ‘What’s in it for me?’

So spell it out with specific promises you know you can deliver, making it impossible for the reader to ignore your invitation to click through.

One crucial thing to add regarding email marketing – if you are considering building an e-mail list and sending regular updates to people on it, there are strict regulations covering such activity. One key element is to tell people how they came to be receiving an email from you, and giving them the opportunity to opt out of hearing from you again. Regulations are different for mailing to individuals and for sending to companies.

Full details found here.

Outsource it

Most companies find that is an awful lot of work for a small company – which is where we can come in and do it for you. The chances are that most of your competitors will be doing very little of the above and we can put together a package that is appropriate to your business and won’t involve a corporate mega-budget – after all, what we do is to specialise in growing small companies into big ones – by working smarter.

For more inspiration on promoting your website read Ian Deavin’s white paper entitled ‘How small companies are competing successfully and punching above their weight’


  • Speak to us on 01462 850040 or 07860 218334.
Trickle-down content marketing

By taking a systematic approach to content generation and dissemination we find that we can cost-effectively achieve coverage for clients. This generally involves a trickle-down from the initial brief which may start as a press release, white paper, feature article or video.

The process works something like this (with variations):

  • Press Release content feeds the Blog and Social Media – which both add variety and relevance while potentially stimulating conversation.
  • A White Paper goes on the website and the Blog – it also gives rise to a press release and social media coverage driving traffic to the full document on the website.
  • Videos on YouTube channel can also be shown on the website and Blog, and covered on Social Media.
  • Feature articles convert to white papers to go on the website and Blog with press release and social media coverage.

Call us to see how you can use online marketing in your business

We are here to help - number 3

If you go to an expert you expect them to sort your problem, yes? Not to find the Holy Grail but to at least try and if they know they can’t do it, then to be delighted to suggest an alternative.

Well, in industry and especially manufacturing, every company is expected to be an expert – so act responsibly – don’t just off-handedly explain “Oh no, we can’t deal with that” and leave your customer hanging, lost and unsupported to find their way in a situation where they are unable on their own to resolve the matter. If you really can’t (or don’t want to) help directly then a sympathetic referral or possible direction to explore will be warmly remembered – rather than a grumpy refusal.

Call us to see how you can use online marketing in your business

Chris Rand’s daily blog has for quite a while been the only blog I have read on a regular basis – so I was delighted to be invited to guest post. Naturally I chose one of my favourite themes – how to use trade/technical PR to get positioned on page 1 of Google – and of course came to the conclusion that a little thought and a lot of hard work are required to create valuable content and submit/place it where it can easily be found.

Read the post here and then look at the rest of our whitepapers to see how we do it for our clients – then contact us to see how we could do the same for you.

Blogging and Social Media

Some 18 months on from introducing our Online Promotional program of Blogging and Social Media we are delighted to find massive improvements in the webtraffic and Webprofiles of our clients – so we know it works and would be delighted to be doing the same for more industrial SMEs presently regrowing their businesses. You can […]

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PR is SEO!

I was reading a piece recently by an author I have a lot of time for, about SEO in which he was talking about the value of creating links in SEO terms, in the end coming to the conclusion that: ” Outside agencies can do that, but it’s a PR agency you want there, not an SEO […]

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The Importance of of Keywords

The internet visual revolution not withstanding we are still dealing daily with text based searches – and the keywords that system implies. We regularly see the importance of including in company website, blog, press releases and social media posts a broad range of industry specific and product specific words, phrases and expressions. These ensure that […]

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How to get on page 1

I am often amused by people’s fascination with getting themselves on page one of organic searches – as an agency we have never tried to achieve this – rather it has beeen a pleasant and surprising side effect of what we consider as “just doing the job right”. To the point where we have clients with […]

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How much should you spend on your website and blog?

Well lets think about this logically – 1. How much did you/would you spend on a brochure/literature? – £10K per year? £20K? £30K? More? 2. How much do you spend on a sales rep including salary, car, expenses? £50K per year? £60K? More? 3. How much did you/would you spend on a national exhibition? A shell […]

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Free September Seminar

Following the success of our early 2011 program of seminars, registrations are invited at for a free seminar on 23rd September on the subject of  “Industrial PR and Social Media Marketing”.  We are delighted that these free seminars are proving so successful for the delegates, since all seem to go away with a much better insight […]

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