UK manufacturing, rocketing up or spiralling down?

There is much debate about whether the UK economy is set to grow amazingly this year from a combination of Covid and Brexit – or completely tank from a combination of Covid and Brexit.  Which sets me thinking that the marketing environment will also be very lively – so isn’t it time to plan how […]

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Job creation with the Green Agenda

Interesting to hear Joe Biden talking recently about the job creation possibilities of a green agenda and of making medical care more widely available. It used to be said that what America does today we will do tomorrow – so let’s hope the government can get on board with this program for job creation in […]

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Re-inventing your industrial marketing for SMEs

Every now and then we all need to take a good look at ourselves and I guess this is one of those times – we all need to reinvent ourselves to cope with the turmoil of the world today. Reinventing a business is a complex cooperative thing to do and I imagine that for most […]

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Industrial Marketing and PR

For any industrial company out there who does not have a marketing plan including PR – may I suggest you regard it like any other investment – and now is exactly the right time. Taken over the long term of economic cycles a PR profile represents capital to rely on for support in difficult times […]

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Mental and Physical health

May I put in a word for physical and mental health in the workplace – and yes that does mean everybody working from home as well as the returnees among us. I have been teaching Tai Chi for many years and a while ago I put together some light Tai Chi inspired exercise videos, it […]

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Promoting the Green Agenda

The Green agenda interests me – there seems to be lots of opportunities for tech products in renewable energy and to address environmental issues – from reducing waste production to clearing it up. Dealing with carbon emissions to clearing plastic of all sorts are just two whole industries that come to mind. Once environmentally friendly […]

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PR support for sales teams

Do your sales engineers still cold prospect new leads on their own? I know one company where the MD sometimes asks his sales meetings ” shall we stop doing our PR?” and gets a firm “no thank you!” every time. How do you marketeers out there support the front-line sales teams?   Share the post […]

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Trickle feed promotion with industrial PR

There is nothing new under the sun they say and maybe they are right – certainly Industrial PR rewards client companies by putting them in front of engineers and buyers just at the point when they are forming their decision. It is an ever-present sales tool getting on with the job and responsive to the […]

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Trusting your PR agency

When selecting a PR agency to work with, our own experience has been that trust has to be worked on and earned on both sides – this is true for any supplier – be they accountants, carriers or cleaners. It is also true that costs need to be evaluated and likely outcomes envisaged – like […]

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Industrial videos – it is the content that matters

Amazing but even now it seems that the most overlooked and yet one of the most cost-effective promotional activities an SME can do is to make some videos and put them on Youtube. They can be slide presentations or personal demos – or expensive tech compilations. Whichever way you go they can attract hundreds of […]

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