No holidays in PR

Interesting to hear over several years from a number of the media guys that their enquiry rates are maintained through the holiday periods ( December, July, August etc ) – and to see that this is supported by client’s own monthly web traffic stats. In-fact web-stats seem to confirm apocryphal stories of hard pressed engineers taking work home and searching online over the weekends. As for holiday periods – is it that these are really quiet times when customers can plan ahead and do some product research – or is it that with colleagues away on holiday those left are more pressured to find what they need? Whatever the explanation, it seems we do not have a holiday period in PR these days and that readership interest levels are not a mirror of business levels. Obviously they are linked, but they do not track each other directly and why should they – the drivers are different and the timing is different.

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