One of our clients expressed the view recently that “it’s always the right time to out-market the competition” – something we forget at our peril. And interestingly he has proved it with outstanding growth over recent years – partly of course with the support of our activities. In the down times we go for market share and prepare the ground for better times. Then in the good times we work hard to maximise our growth.
We should remind ourselves that the choice of possible marketing approaches has never been better or cheaper to execute:
– PR
– online directories
– Social Media
– e-marketing
– Advertising
– Exhibitions
– and we come back to another saying that bears remembering – ie “work smarter not harder”.
Whatever the socio-economic climate it really is “always the right time to out market the competition” – talk to us to see how.
