I am often amused by people’s fascination with getting themselves on page one of organic searches – as an agency we have never tried to achieve this – rather it has beeen a pleasant and surprising side effect of what we consider as “just doing the job right”.
To the point where we have clients with from 100 to over 200 keyword searches that we check 3 monthly and find them on page 1 of organic searches for anything from 50 to 100 of them. It is quite a buzz to put in an industry relevant search term and find our client on page one 5 times – the client is pleased too!
There seems to be confusion over what is important and what we are trying to achieve – yes it is great to get your own website high up the listings – but there are a number of other considerations:
1. 3rd party listings gained through PR, Content Marketing and Social Media will get listed much more easily and more quickly because the directories and journals are more valued than a single manufacturers site – and their listing for you will still take people to you. Such listings will also keep out your competition. We frequently find our clients listings appearing on page 1 a number of times eg 3, 4 or 5 times for a single search string. These listings seem to get picked up very quickly and to stay relevant for many months.
2. Your blog is likely to get higher value than your website if you are keeping it active – not only does a blog get picked up quickly it can be quite a stable listing.
3. Your website can get up the listings supported by the value accrued from your total activity and traffic. Once there it is usually quite stable if you maintain your online activity.